Platter of Half Baked Ideas

Forbes India site has published this very interesting result of DigitasLBI's survey across 15 countries. Its a worthwhile short read (given that most of the data has been presented well in form of graphs) for people involved in startups and e-commerce space. Even otherwise this makes for an interesting read. Original article on Forbes India site can be found here . D igitasLBi’s Connected Commerce survey across 15 countries shows that consumers the world over are wired the same way: While their motivations, concerns and information resources are similar, the big difference lies in the use of smartphones as a purchase device in India, compared to laptops in other countries.    METHODOLOGY: DigitasLBi’s connected commerce survey is now in its fi fth year and covers a total of 15 countries. The study was conducted online by the Institut français d'opinion publique (IFOP) between May 4 and 23, 2016, during which 1,000 internet users aged 18 years and above resp...