Click happy: Reading the consumer mind about shopping online

Forbes India site has published this very interesting result of DigitasLBI's survey across 15 countries. Its a worthwhile short read (given that most of the data has been presented well in form of graphs) for people involved in startups and e-commerce space. Even otherwise this makes for an interesting read.

Original article on Forbes India site can be found here.

igitasLBi’s Connected Commerce survey across 15 countries shows that consumers the world over are wired the same way: While their motivations, concerns and information resources are similar, the big difference lies in the use of smartphones as a purchase device in India, compared to laptops in other countries. 


DigitasLBi’s connected commerce survey is now in its fi fth year and covers a total of 15 countries. The study was conducted online by the Institut français d'opinion publique (IFOP) between May 4 and 23, 2016, during which 1,000 internet users aged 18 years and above responded from each country. The survey covered Australia, Belgium, China, Denmark, France, Germany, Hong Kong, India, Italy, The Netherlands, Singapore, Spain, Sweden, the United Kingdom and USA


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